Page 16 - IFIA_Magazine_No10

| IF I A Magazine - Mar ch 2020

IENA 2019

INTERNATIONAL TRADE FAIR

iENA 2019 International Trade Fair “Ideas, Inventions
and New Products” was held from 31st October to 03rd
November at the Nuremberg Exhibition Center.
Around 12,300 visitors came to the iENA 2019
international trade fair for “Ideas — Inventions — New
Products” at the Nuremberg Exhibition Center. On the
two trade-visitor days, international business people,
scouts, and investors were in attendance, meaning
many exhibitors were able to make useful contacts and
can expect good follow-up business. In some cases,
concrete deals were already concluded at the fair.
Trade visitors praised the quality of the exhibits
presented. Many innovations focused on sustainability addition to its function as a trade fair, the iENA is also
and environmental protection and thus captured an important networking platform for innovators from
today’s zeitgeist. The media interest in the iENA and its all over the world. On the two public days, visitors from
inventors was again huge: both national radio stations the Consumenta, a consumer fair running in parallel,
and daily newspapers reported on it from Nuremberg, also come to the iENA and view the innovations from a
as well as international media, for instance from Angola, consumer’s point of view.
Croatia, Luxembourg, and Sweden. The international exhibitors traveled to the iENA in
Its significance as an innovation platform is becoming Nuremberg from 30 different countries. Both long-
increasingly important for inventors, because in standing exhibitors from Angola, Austria, China,

15