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| IF I A Magazine - Mar ch 2020

IFIA CELEBRATES WORLD IP DAY 2020

IFIA invites all of the members to celebrate the World Intellectual Property Day on April 26 to appreciate
the role that intellectual property rights play in stimulating innovation and creativity.
This year WIPO has established the “Innovate for a Green Future” The 2020 World Intellectual Property
campaign puts innovation – and the IP rights that support it – at the heart of efforts to create a green
future. Why? Because the choices we make today will shape our tomorrow. The earth is our home. We
need to care for it.
The campaign also celebrates the many inspiring inventors and creators around the world who are
betting on a green future – the women, men and young people who are working on cleaner alternatives
to legacy fossil-fuel-based technologies and better and more sustainable food and natural resource
management systems, and who are using the IP system to support their work and its uptake and use
in society.
IFIA encourages you to participate in activities on World IP Day in order to raise awareness of IP and
promote innovation. You can share your activities at info@ifia.com
Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual
property (IP) rights play in encouraging innovation and creativity.
World IP Day 2020 puts innovation – and the IP rights that support it – at the heart of efforts to create
a green future. Why? Because the choices we make today will shape our tomorrow. The earth is our
home. We need to care for it.
Carving a pathway to a green future is a modern-day imperative. We all share in this challenge and each
has a role in building a green future. It is a complex and multi-faceted endeavor, but as the well-known
naturalist David Attenborough has noted, “as a species, we are expert problem solvers.” We can create
a green future.
We has collective wisdom, ingenuity, and creativity to come up with new, more effective ways to shape
a low-carbon future. But we must act now!
The choices we make today will shape our tomorrow.
The earth is our home.
We need to care for it.

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