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IFIA Magazine
March 2023

IFIA invites all of the members to celebrate World Creativity and In-
novation Day on 15-21 April 2023 to appreciate the role that intel-
lectual property rights play in stimulating innovation and creativity

What is creativity?
You may think you have a pretty darn good understanding of what
creativity is- you see it, you hear about it, and maybe you even
practice it. But what exactly makes something creative? And how
can one get better at creativity?
Creativity is a mindset, a skill set, and a toolset. It’s a framework
for approaching problems. It involves brainstorming a lot of ideas,
seeking novelty, deferring judgment, and building off the ideas of
others.
When it comes down to it, creativity is about going beyond just
your first right answer and discovering the second, third, or 124th.

Why is it important?
Practicing creativity will bring creative confidence, and with creative
confidence will come your ability to look at problems as oppor-
tunities. You will find new solutions to personal opportunities and
change your life. You will find creative solutions to community
opportunities and change your world. You will discover new con-
nections to improve the world for all of us.

What is WCIW?
World Creativity and Innovation Week is a worldwide community
dedicated to celebrating all forms of creativity.
Creativity is what makes the world go’round. And don’t just take
our word for it – look around you: Everything around you is a
product of creative minds thinking differently, challenging the norm,
taking risks, and learning from trial and error. Everything you do
can be a creative act.

What is WCID?
Observed six days after Leonardo da Vinci’s birth-
day and one day before International Mother Earth
Day, World Creativity & Innovation Day (#WCID) is
well-positioned to encourage creative multidisci-
plinary thinking to help us achieve the sustain-
able future we want.
Celebrates World

Creativity Innovation Week 2023

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