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IFIA Mag azine Se p t ember 2018                          IFIA Mag azine Se p t ember 2018
                                                                                                                                            BERNARDA CECELJA INCENTIVIZES


                                                                                                                                   FEMALE INNOVATIVE ENTREPRENEURSHIP





                                                                                                                                    Bernarda Cecelja, a successful Croatian innova-          clared her the Entrepreneur of the Year
                                                                                                                                    tor-entrepreneur, is the owner of a prestigious          on four occasions, and she has received
                                                                                                                                    Croatian company Bernarda Ltd. which pro-                four further awards for excellence from
                                                                                                                                    duces high-quality beds for hotels, suites, and          the Institute of Business Studies. The
                                                                                                                                    homes. The fabrication process is based on a             Ministry of Crafts, Small and Medium
                                                                                                                                    dozen  protected  innovations  occurring  over           Enterprise of the Republic of Croatia has
                                                                                                                                    the period of the last 20 years. The company             voted her the Entrepreneur of the Year
                                                                                                                                    presently operates production facilities with            three times. Mrs. Bernarda is decorated
                                                                                                                                    250 employees, and ca. 21 000 m2 of area, rep-           by multiple international awards for the
                                                                                                                                    resenting an EU regional leader in bed manu-             promotion and incentivizing female in-
                                                                                                                                    facturing.                                               novative entrepreneurship, and is an
                                                                                                                                                                                             active member of the Union of Croatian
                                                                                                                                    The quality of their products, as well as the in-        Innovators, the national umbrella associ-
                                                                                                                                    novation and continual advancement has been              ation of innovators, member of the IFIA.
                                                                                                                                    recognized by numerous highly visible interna-
                                                                                                                                    tional hotel franchises, such as Astron, Ramada,
                                                                                                                                    Kempinsky, Holiday Inn, Sheraton, Interconti-
                                                                                                                                    nental, Hilton, Plaza, Marriot, Radisson etc.


                                                                                                                                    The production program of the company fea-
                                                                                                                                    tures Mrs. Cecelja’s own technological solutions,
                                                                                                                                    as well as those of her development team, which
                                                                                                                                    are  not  only  based  on  the  actual  worldwide
                                                                                                                                    trends in bed production and design, but many
                                                                                                                                    of them through their innovativeness represent
                                                                                                                                    new standards of healthy sleep technology. A
                                                                                                                                    further acclamation of the high innovativeness
                                                                                                                                    of these products is the many awards and rec-
                                                                                                                                    ognitions for innovation. Within the production
                                                                                                                                    program, seven repeatedly awarded innova-
                                                                                                                                    tions stand out, recognized with over 50 differ-
                                                                                                                                    ent awards internationally.

                                                                                                                                    Mrs. Bernarda Cecelja has also been repeatedly
                                                                                                                                    awarded with over 40 prestigious awards for in-
                                                                                                                                    novation and entrepreneurship in Croatia and
                                                                                                                                    in the neighboring region. She was inducted as
                                                                                                                                    a Knight of Innovation in 2012 at the Brussels in-
                                                                                                                                    novation fair INNOVA. The Croatian Association
                                                                                                                                    of Managers & Entrepreneurs CROMA has de-


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