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IFIA Magazine - Mar ch 2021   |





















          New Madrid System Online Service Makes
          Filing International Applications Easier for  The World Intellectual Property Organization
          Users                                               (WIPO) has launched the Madrid Application
                                                              Assistant,  which  automatically  records  all
          WHAT      IS   THE    MADRID       APPLICATION      the  information  required  to  complete  an
          ASSISTANT?                                          international  application.
          The Madrid Application  Assistant  is an
          electronic  version  of  the  official  MM2 form  The Madrid Application Assistant is the latest
          that  you  must  use  to  file  an  international  improvement  to  the  service level of  the

          application  under the  Madrid System.              Madrid  Registry  as  part  of  WIPO’s  drive  to
          The Madrid Application  Assistant  records  enhance  the  creation  and  management  of
          all  the information  required  to  complete  trademark  rights  under the Madrid System.
          an  international  application  in  an  intuitive  The Madrid Application Assistant helps users
          and  linear  manner.  Once  completed,  the  to  generate  high-quality  application  files.
          international  application  will  be  made  Through  the  data  import  from  the  Office
          available  in  a  PDF  format  ready for  you  to  of  origin’s  national/regional  trademarks
          submit to the Office of origin for certification.   database,  the  application  is  automatically
                                                              pre-populated with the relevant information
          WHY USE THE MADRID APPLICATION  for a Madrid international application – from
          ASSISTANT?                                          contact  details  to  a  full  list  of  goods  and
          Information  required for  your  international  services. Built-in  features  also  include  the
          application can be imported directly from the  automatic  verification  of  the  classification
          Office of origin’s national/regional trademarks  of the list of goods and services, as well as
          database. This not only saves time and effort  its translation. This reduces user effort while
          but also reduces the risk of irregularities, thus  also  lessening the risk  of irregularities, thus
          making the process of filing an international  making the process of filing an international
          application more efficient and accurate.            application  more  efficient  and  accurate.
          WIPO recommends  using  the Madrid  BENEFITS OF THE MADRID APPLICATION
          Application      Assistant      to     complete     ASSISTANT
          international applications where online filing  SIMPLE PROCESS
          is not made available by the Office of origin.      FASTER COMPLETION

                                                                          WIPO MADRID
                                                                          WIPO
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