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Patent Licensing, Technology Commercialization, Innovation Marketing is a guide
book written by Indian Innovators Association, IFIA Member, for researchers and in-
novators. The Author in his long-lasting interaction with innovators noticed that more
often benefits from creative endeavor elude the researcher/ engineer. The point of
vexation arises when they notice that there are no buyers for their innovation.

One remedy for this heart burning experience is to start preparation for commercial-
ization early in the development phase with clarity on the fundamentals of relevant
market. The market is different for Patent license, Technology Commercialization and
Innovation. Understanding characteristics of the market you are jumping into, is a pre-
requisite for non-business savvy innovator. This guide book takes the reader to each of
these markets giving a basic view of each market.

The book is available at Amazon, Kindle, iBook, Google Play etc.

IFIA Magazine March 2018 13