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IFIA Magazine
March 2024
F
I IA
Celebrates World
Creativity and
Innovation Week
IFIA invites all of the members to celebrate the
World Creativity & Innovation Week April 21 – 15
to appreciate the role that intellectual property
rights play in stimulating innovation and creativity.
What is creativity?
You may think you have a pretty darn good
understanding of what creativity is- you see it, you
hear about it, and maybe you even practice it. But
what exactly makes something creative? And how
can one get better at creativity?
Creativity is a mindset, a skill set, and a toolset.
It’s a framework for approaching problems. It
involves brainstorming a lot of ideas, seeking
novelty, deferring judgment, and building off the
