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                                                                                                 IFIA Magazine
                                                                                                    March 2024






          ideas of others.                                    World Creativity and Innovation Day April 21
          When it comes down to it, creativity is about       (WCID) was founded by Marci Segal on May
          JRLQJ EH\RQG MXVW \RXU ƓUVW ULJKW DQVZHU DQG        2001 ,25, in Toronto, Canada.
          discovering the second, third, or 124th.
                                                              The purpose of  World Creativity and
          Why is it important?                                Innovation Day was, and still is, to remind and
          Practicing creativity will bring creative           encourage  people  to  use  their  creativity  to
          FRQƓGHQFH   DQG  ZLWK  FUHDWLYH  FRQƓGHQFH          make the world a better place and to make
          will come your ability to look at problems as       their place  in the world better too.
          RSSRUWXQLWLHV  <RX  ZLOO  ƓQG  QHZ  VROXWLRQV  WR   April 21, the day before Earth Day, April 22,
          personal opportunities and change your life.        was chosen as World Creativity and Innovation
          <RX ZLOO ƓQG FUHDWLYH VROXWLRQV WR FRPPXQLW\        Day  to  emphasize  the  importance  of  using
          opportunities and change your world.  You           new thinking to create a decent life for all on a
          will discover new connections to improve the        sustainable planet.
          world for all of us.                                April 21 is a placeholder in time to give people

                                                              a reason and opportunity to use imagination
          United Nations Global calls out to Creatives to     productively, to release new thinking, and to
          help stop the spread of COVID19-.                   celebrate that.

 Celebrates World   According to the UN, people have the power   2017:  World Creativity and Innovation Day,

 Creativity and   to change the world and the UN needs        April 21 Become a United Nations International
          support to stop the spread of coronavirus
                                                              Day of Observance.
 Innovation Week  (COVID19-).  World Health organizations
          (WHO) is leading and coordinating the global
          health response to countries. Helping the           On April 2017 ,27, the United Nations resolved
                                                              to include World Creativity and Innovation Day,
          countries to prevent, detect and respond            April 21 as a Day of Observance to encourage
          to the pandemic. It will be more effective if       people to use creativity in problem-solving
          people from everywhere adopt public health          for all issues related to achieving the  2015
          precautions, act in solidarity and prevent the      Sustainable Development Goals. 2018 marks
          spread of misinformation.                           WKH ƓUVW \HDU WKH 81 ZLOO REVHUYH :&,'
                                                              United Nations Ambassador I. Rhonda King,
          $FFRUGLQJ WR WKH ƓQGLQJV RI WKH VSHFLDO HGLWLRQ     Permanent Representative from St.  Vincent
          of the Creative Economy Report “Widening            and the Grenadines reading Resolution
          local development pathways”, co-published           No.  284  on April  2017  ,27,  founding World
          E\ WKH 8QLWHG 1DWLRQV (GXFDWLRQDO  6FLHQWLƓF        Creativity and Innovation Day, April 21 as a UN
          and Cultural Organization (UNESCO) and the          International Day of Observance.
          UN Development Programme (UNDP) through
          WKH  81  2IƓFH  IRU  6RXWK 6RXWK  &RRSHUDWLRQ       Source:
          (UNOSSC) in the 21st century, creativity and        www.wciw.org
          innovations have become the true wealth of          www.un.org/en/observances/creativity-and-
          nations, both at individual and group levels.       innovation-day
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